Designer Olivier Rousteing said: "Balmain is all about diversity. The incredible power that all those strong women bring in front of the camera, put into real life situations, helped me explore and create a new reality that represents the pop aspect of my generation. The Balmain reality, my reality. This is the new Balmain army and the game is on!"
Take a look to Balmain's Spring Summer 2015 advertising campaign. Photographer Mario Sorrenti captures supermodels Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana, and Crista Cober in somewhat surreal circumstances.
Creative direction from Pascal Dangin at KiDS Creative.
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