Camilla Akrans' soft, sun-soaked imagery produced for Filippa K spring/summer 2011 ad campaign makes you wish for a perpetual cool summer. Pictures taken in a beautiful landscape of the Swedish archipelago, the still ads and videoclip, feature German model Katrin Thormann for womenswear and French male model Vincent LaCrocq for menswear ads. The fresh simplicity of the ads styled by Robert Rydberg resonates with the unrestricted modern minimalist aesthetic of the Swedish fashion label.
Art Director: David Hägglund, Studio David Hägglund
Make Up & Grooming: Fredrik Stambro, Agent Bauer
Hair: Ali Pirzadeh, Link Details
Creative Coordinator: Sofia Hägglund, Filippa K
Project Manager: Irina Nirland, Filippa K
Production: Karin Lund, Lund Lund
Film editor: Stefan Ström, Utopia People
Music: Love Is A Burning Thing