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Awarded movie director makes a lyrical video for Maiyet

New York-based ethical luxury label, Maiyet, enlisted American film director Cary Fukunaga (of multi-awarded Sin Nombre (2009) and critically acclaimed Jane Eyre (2011) and True Detective (2014) reputation) to envision a short film dedicated to Maiyet Resort 2013 collection. The result is a trailer-like romantic clip, titled Sleepwalking in the rift, which tells the story of a blossoming love in the beautiful setting of Kenya.

Haley Bennett starring in Maiyet fashion film

You can see the rest of the series on Vimeo at Sleepwalking in the rift.

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Maiyet, Daria and the thrill of traveling

A fresh and smart approach in fashion advertising, the collaboration between New York based label Maiyet and photographer/film maker Cass Bird sets apart from the endless images of models standing in a rack-like, unnatural pose. Few fashion photographers give emphasis to the atmosphere surrounding the label in a fashion campaign which I think is more important, unlike a look book or catalog that just displays the clothes.

Maiyet spring-summer 2013 ad campaign
Maiyet ss 2013 ad campaign by Cass Bird
Daria Werbowy in Maiyet ss 2013 ad campaign
Maiyet ss 2013 advertising campaign by Cass Bird
Daria Werbowy photographed by Cass Bird for Maiyet ss 2013

Cass Bird's photographs have been featured in noteworthy magazines such as The New Yorker, Details, Dossier, and Rolling Stone, as well as in advertising campaigns for Converse, Levi's, Sony, and Nike. Maiyet is an innovative luxury brand that fuses modern design with rare artisan skills, supporting the next generation of master craftsmen from Colombia, India, Indonesia, Italy, Kenya, Mongolia, and Peru. In partnership with independent non-profit organization Nest, Maiyet organizes customized training and helps developing artisan business, promoting entrepreneurship, prosperity and stability.

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credit images: maiyet.com

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