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Anjelah Johnson

T by Alexander Wang presents the fabulous Bon Qui Qui

A fashion-forward, hip label like Alexander Wang knows how to reach its audience and deliver spot-on messages. Few brands dare to be original in the fairly new domain of fashion film, many of them still tributary to print, tackle the video media with clichéd recipes: incoherent, weak storylines with models pensively staring in the camera, posing or moving around on dramatic music. Spring 2013 video campaign for T by Alexander Wang breaks away from this pattern with a humorous sketch that takes place at the Alexander Wang NYC flagship store.

Bon Qui Qui starring in T by Alexander Wang spring 2013 film

Director: Gavin McInnes
Cinematography: Rob Gilbert
Editing: Alain Alfaro
Casting & Creative Consultant: Anita Bitton
Styling: Alastair McKimm
Hair - Anjelah Johnson: Kennie Johnson
Hair: Michiko Boorberg

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