Ad Campaign: Wolczanka Spring/Summer 2010
Models: Jarek Pietka, Borys Starosz and Terrence (Model Plus)
Photographers: Zuza Krajewska and Bartek Wieczorek
Polish fashion brand Wolczanka manufacturing men's shirts and accessories sends in the spot light the classic white shirt for their Spring/Summer 2010 ad campaign. Shot by photography duo Zuza Krajewska and Bartek Wieczorek and starring Polish models Jarek Pietka, Borys Starosz and Terrence from Model Plus as the wiser, mature man in white shirt, the campaign focuses on the male bonding idea. The slogan "My first white (shirt)" underlines the importance of this wardrobe piece, while the images enhance its timelessness, elegance and masculinity.
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